You don't need a full time cmo

Marketing leadership without the full time cost

Forward thinking. Disruptive creativity.

Struggling to Scale?

Need Better Marketing Leadership?

Hi, my name is Jerry Suhrstedt and with over 20 years experience as an entrepreneur, marketing and business consultant, I help businesses like yours develop and execute high-impact marketing strategies… without the commitment of a full-time hire.

Business owners often struggle with marketing.

Morgan Vires

Marketing Consultant

Ineffective marketing strategies that fail to deliver the desired results. Without a clear, data-driven approach, marketing efforts can feel like a guessing game.

Team values

What is a fractional marketing director?

A Fractional Marketing Director is a senior marketing leader who works with a business part time to own strategy, guide execution, manage vendors, and connect marketing efforts directly to revenue without the cost or commitment of a full-time hire.

“We don’t follow trends. We engineer relevance.”

SUMOLAB — Est. 2019 | New York – USA

Impact over everything

FILE: 00C4 / VSN_BLD_05.STRAT
GRID ALIGNMENT TEST
ARCHIVE ENTRY // 2025

FEATURES

Strategy. Execution. Design. We build bold brands that perform.

Our Features

Fractional Chief Marketing Officer Leadership Embedded in Your Business

Positioning, messaging, and identity systems that give your brand direction.

Marketing Strategy Build Around Revenue Goals

Campaigns, visuals, and narratives that disrupt expectations and demand attention.

Vendor & Agency Management

Creative direction and art review for in-house teams that need sharper output.

Sales & Marketing Alignment

We go from concept to launch fast, messaging, visuals, ads, and momentum.

Funnel & Pipeline Optimization

Frameworks, campaigns, and automation to keep your voice consistent across channels.

CRM & Marketing Automation Oversight

Creative direction and art review for in-house teams that need sharper output.

How we repositioned
AVA Studio.

AVA came to us with a scattered identity and no clear brand direction. In just three weeks, we delivered a brand system that speaks bold, clean, and globally modern.

Client story

PROBLEM AND SOLUTION

The problem
Your marketing is busy but not effective.

You have vendors.
You have tools.
You have activity.
You do not have ownership.

Capability spotlight

The solution

I step in as your marketing owner.
I take responsibility for outcomes.
I align strategy, execution, vendors, and systems under one plan.

BENEFITS

Choose the model that matches your ambition — no fluff, no fine print.

Clarity and focus.

Made possible by a single accountable marketing leader.

Revenue-driven execution.

Made possible by strategy tied directly to sales and pipeline metrics.

Lower cost and higher leverage.

Made possible by smarter systems, automation, and AI.

“Jerry brought structure and discipline to our marketing. We finally knew what mattered and why.”

— Marla T. Co-Founder @ Nurotype

“We stopped guessing. Marketing became predictable and measurable.”

— Andre V. Head of Brand @ Volstr

“He acted like an owner, not a vendor. That changed everything.”

— Jessie K. Marketing Director @ EchoPath

Questions?

We answer with clarity.

Here’s what brands ask before making bold moves.

What is a Fractional Marketing Director?

A senior marketing leader who works part-time inside your business without the cost of a full-time hire.

How is this different from an agency?

Agencies execute tasks. I own strategy, decisions, and outcomes.

Who is this for?

Established businesses that want growth, clarity, and accountability.

How long do engagements last?

Most clients start with a 90-day engagement and continue monthly.

Do you replace my vendors?

No. I manage and align them so they perform better.

How do you measure success?

Pipeline growth, revenue impact, efficiency, and clarity.

Start bold. Stay bold.

Ready to stop guessing and start owning your marketing?

Act bold