Turn fragmented marketing into predictable growth.

Fractional Director of Marketing for established businesses that need clear strategy, accountable execution, and modern automation without hiring full time.

  • Replace agency chaos with leadership
  • Align marketing to revenue goals
  • Reduce waste with smarter systems and AI
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Most growing businesses do not have a marketing problem.

They have a leadership gap.

Marketing tasks are getting done. Ads are running. Vendors are busy.

But no one owns the strategy. Messaging changes by channel. Budgets get spent without clear return. Decisions feel reactive. Growth feels harder than it should.

Owners end up managing marketing instead of leading the business. That is expensive. In money. In time. In stress.

About Sumo Lab

Solution

This is where a Fractional Director of Marketing steps in.

SumoLab’s founder acts as the owner of your marketing function. He brings clarity, direction, and accountability across strategy, execution, systems, and performance so marketing supports growth instead of draining it.

SO, WHAT ARE THE BENEFITS?   

Strategy. Execution. Design. We build bold brands that perform.

Our Benefits

Clarity and focus

You know what matters, what does not, and where to invest next. This comes from a clear roadmap tied directly to business goals.

Accountable execution

Agencies and vendors perform better when someone senior is leading them. You stop babysitting. Progress becomes visible and measurable.

Lower stress. Better decisions

Marketing stops being noise. Decisions get simpler. You regain time and confidence as an owner.

“Jerry's mentorship, approachable nature, and positive attitude stand out. He is an excellent mentor and coach, always willing to share his expertise and help team members increase their skill sets.”

— ALEK SYNKEVYCH CEO REVBIT

Jerry is one of a kind, talks the talk and actually backs it up by walking the walk! If you need someone who understands Marketing, there's not many out there that are better!

-- KHERO WITEY Associate VP - Third Republic

“It's rare to find an individual as knowledgeable and driven as Jerry... it always struck me how much of an executor on any project Jerry is... I would line up to have Jerry on my team any day”

— JONATHAN CISNEROS Agency Owner

“His skills, work ethic, collaborative spirit contributes to the success of any organization. Don't miss the opportunity to work with Jerry – true pro, consistently delivers outstanding results.”

— DOUG CREW Systems Consultant

Hi, i'm Jerry Suhrstedt    

Need Better Marketing Leadership?

Hi, my name is Jerry Suhrstedt and with over 20 years experience as an entrepreneur, marketing and business consultant, I help businesses like yours develop and execute high-impact marketing strategies… without the commitment of a full-time hire.

About Jerry

What is a fractional marketing director?

A Fractional Marketing Director is a senior marketing leader who works with a business part time to own strategy, guide execution, manage vendors, and connect marketing efforts directly to revenue without the cost or commitment of a full-time hire.

Read full vision
“We don’t follow trends. We engineer relevance.”

SUMOLAB — Est. 2019 | New York – USA

We feature    

Simple. Logical.

Our Features
  • Fractional Director of Marketing leadership
  • Marketing strategy and roadmap
  • Brand and messaging alignment
  • Agency and vendor oversight
  • KPI definition and reporting
  • Funnel and conversion review
  • CRM and marketing system optimization
  • AI and automation opportunity mapping
  • Weekly or biweekly leadership cadence
  • Weekly or biweekly leadership cadence

FAQs    

Questions answered.

QUESTIONS

You get senior-level leadership without salary, benefits, onboarding time, or long-term risk. You gain experience and perspective immediately, with flexibility to scale up or down as your business needs change.

Established businesses that want growth, clarity, and accountability. Typical clients we work with generate between $2M - $30M in revenue.

No. Agencies execute tasks. I own the strategy and hold execution accountable.

It is senior leadership focused on results. Strategy plus execution ownership, without full-time overhead.

Most engagements start at six months and continue as long as growth and clarity are priorities.

I lead, guide, and step in where needed. The goal is progress, not busywork.

Yes, when applied correctly. I focus on real automation that saves time and money, not hype.

Start bold. Stay bold.    

Ready to stop guessing and start owning your marketing?

What’s next?
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Act bold