SumoLab | Real Business Judgment, Real AI Results

The gap

Your marketing is busy. Your revenue doesn't show it.

You're running ads, paying agencies, posting on social, and checking dashboards — and still walking into Monday without a clear answer to the only question that matters: is any of this actually bringing in money?

Most $5M–$50M businesses don't have a marketing execution problem. They have a leadership gap. No one owns the strategy. Agencies stay busy but nobody connects their output to revenue. AI tools got added to the stack but nobody knows if they're helping. The budget grows. The clarity doesn't.

Solution

That's exactly the gap I close.

I'm a Fractional CMO and marketing operator who uses AI as a multiplier, not a buzzword. I've built and run twelve companies. I know what a broken marketing function looks like from the inside — and I know how to fix it. I start with your business, build the strategy, align the execution, and use AI to make it move faster and cost less than any agency you've worked with.

Proof

Real engagements.
Real numbers.

See all case studies →

12–20150–200

Weekly sales leads per office

HiLine Homes · Three-year engagement

$3M$11M

Annual revenue

Stanbrooke Custom Homes · Under three years

45

Days to resolve a full contractor shortage

Stanbrooke Custom Homes · Creative recruiting campaign

Benefits

What you actually get.

Senior marketing leadership from day one.

No onboarding lag, no learning curve. I've run this function inside real companies — I own the strategy, direct the vendors, and hold execution accountable from week one.

AI used where it pays, ignored where it doesn't.

I went deep on AI three years ago as an operator, not a technologist. I know which tools move revenue and which ones just add noise. You get the results without the science projects.

An operator who's been in your seat.

Twelve companies, 28 years, every function. I don't advise from the outside — I've made payroll, managed vendors, built sales teams, and fixed what was broken. That's the judgment I bring to your marketing.

One person. Full marketing ownership. Results you can measure.

Services

Three ways to engage.

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Fractional AI Advisor

AI leadership for owners who are done experimenting. I bring senior business judgment to the one question most consultants can't answer: where AI actually belongs in your business. Working across every function, finance, operations, marketing, sales, HR, I find the highest-payoff place to start, put AI to work, and prove the return. Not a technologist. An operator who's run twelve companies and knows what moves profit.

Business-wide AI opportunity mapping
Practical implementation, not slide decks
Measurable return, not hype

Explore How We Help

Fractional Marketing Director

An experienced marketing leader who sets strategy and also oversees execution, systems, and day-to-day marketing operations, on a fractional basis. You get senior leadership closer to the operational work, without the cost, delay, or risk of a full-time hire.

Executive leadership without full-time cost
Team and vendor direction
Performance tracking and optimization

Explore How We Help

Fractional CMO

Board-level marketing leadership: strategy, direction, and accountability at the executive table. A Fractional CMO works at the highest strategic level, involved in leadership discussions and long-term brand and growth strategy, without the cost of a full-time hire.

Executive leadership without full-time cost
Team and vendor direction
Performance tracking and optimization

Explore How We Help

What clients say

What clients say when the work is done.

"Jerry is one of a kind, talks the talk and actually backs it up by walking the walk! If you need someone who understands marketing, there's not many out there that are better!"

Khero Witey

Associate VP, Third Republic

"Jerry is a consummate marketing professional with vibrant ideas and the tenacity to successfully implement creative strategies. He quickly figures out how to add value in such a way that customers and prospects notice."

Tom Cross

Marketing Executive

"Jerry has an uncanny knack for all things marketing, sales, and technology. He's phenomenal at building out CRM implementations and creating processes and systems for sales growth. He always delivers."

Josh Reynolds

VP of Mortgage Lending, DanRick Lending

"It's rare to find an individual as knowledgeable and driven as Jerry. It always struck me how much of an executor on any project Jerry is. I would line up to have Jerry on my team any day."

Jonathan Cisneros

Agency Owner

"Jerry's mentorship, approachable nature, and positive attitude stand out. He is an excellent mentor and coach, always willing to share his expertise and help team members increase their skill sets."

Alek Synkevych

CEO, RevBit

"One hour with him and I received value worth thousands of dollars. He listened, followed through, and helped me break my idea into actionable steps. I consider it a great privilege crossing paths with him."

Jessica Arhin

AI Program Manager, PACCAR

"His extensive knowledge makes him uniquely qualified as a consultant. If you have a chance to work with him and his team, do it. You won't be disappointed in the process or the final product."

Sean Boatman

Agency Owner, Boatman Agency

"Jerry is one of the most competent, dynamic people I know. His design and branding skills reflect his wide-ranging creativity and his ability to understand on a deep level what the needs of a company or brand are."

DeAnna Dailey

Digital Experience Analyst, Washington State DOT

"His skills, work ethic, and collaborative spirit contribute to the success of any organization. Don't miss the opportunity to work with Jerry — a true pro who consistently delivers outstanding results."

Doug Crew

Systems Consultant

"Jerry's intelligence and problem-solving abilities allowed him to tackle issues head-on and achieve successful outcomes. He is an intelligent, reliable, and highly skilled professional whose contributions are sure to leave a lasting and positive impact."

Allyson Stewart

VP Business Development, Altair Global

"Jerry quickly became my go-to for all things Salesforce. What he doesn't know isn't worth knowing. Incredibly knowledgeable, hugely supportive, creative, and someone who clearly wants to see people succeed."

Andy Hawtin

VP Business Development EMEA, Altair Global

"Nearly thirty-five years of friendship has shown me that Jerry is a man of integrity, humor, and strong work ethic. He is generous, quick to offer encouragement, and one of the most consistent people I have met."

David Buchholz

Child Sponsorship Chair, NPH USA

"Jerry is the kind of mentor who doesn't just provide answers but empowers others to find solutions on their own. His technical expertise is matched only by his exceptional people skills."

Shauna Bott

VP Information Technology, Phoenix3 Collective

"Jerry brings a deep understanding of Salesforce solutions, effortlessly translating complex concepts into actionable strategies. His personable approach, combined with technical expertise, makes him a valuable asset to any project."

Sarah Grenzner

Cosmetic Coordinator, Frontier Dermatology

"Jerry is an invaluable asset to any team looking to optimize their Salesforce implementation. His combination of entrepreneurial experience, marketing prowess, and business savvy make him the ideal partner for driving business success."

Petar Čale

Salesforce Administrator, Progress Residential

"Jerry doesn't just resolve issues — he anticipates them. His knack for translating complex technical scenarios into straightforward, actionable insights has empowered teams to utilize Salesforce to its fullest."

Chelsie Gotch

Technical Support Specialist, ModMed

"His genuine passion lies in helping individuals grow and guiding them through the intricacies of the Salesforce ecosystem. With Jerry on board, any organization can expect a substantial boost in their efforts."

Sudha Balavenkatraman

Executive Administrator, Full Circle Real Estate

"His Salesforce Business Analyst background and deep business process improvement skills are creative but logical. Jerry really knows how to problem solve. Great asset to any team or organization!"

Ines Pinzon

Procurement Specialist, Embraer Executive Aircraft

"Jerry possesses a rare blend of technical skill and business acumen that makes him a go-to resource for solving complex challenges. I highly recommend him for any role that leverages his exceptional Salesforce and Business Analyst skills."

Dustin Kaplan

Territory Manager, InfuCare Rx

"His 18+ years of Salesforce admin and consulting experience is mind-blowing. His insights and expertise are like gold. A rockstar in every sense!"

Marjan Kazemi

IT Procurement Manager, Altos Labs

About

28 years of running businesses. Not advising about them.

28 years of building, running, and rescuing companies — twelve of them — across marketing, technology, construction, and professional services. Fractional CMO and marketing operator who uses AI to help $5M–$50M businesses grow faster than their competition.

About Jerry →

What's Included

One engagement. The whole marketing function.

Fractional CMO Leadership

Lead Generation Systems

Marketing Strategy And Roadmap

CRM And Marketing Automation

Brand And Messaging Alignment

AI Opportunity Mapping And Implementation

Agency And Vendor Oversight

Weekly Or Biweekly Leadership Cadence

Funnel And Conversion Review

KPI Definition And Reporting

FAQs

Common questions.

How is this different from hiring a full-time CMO or Marketing Director?

A full-time CMO costs $150,000–$300,000 per year before benefits and overhead, plus 6–9 months before they're fully productive. With SumoLab, you get the same senior-level leadership at a fraction of the cost, productive from week one, with no long-term payroll commitment.

Who is this for?

Established businesses generating $5M–$50M in revenue that have outgrown tactical marketing but aren't ready — or don't need — a full-time marketing executive. You likely have a coordinator or an agency, but no one owning the strategy and connecting it to revenue. That's the gap I close.

Is this the same as hiring an agency?

No. Agencies execute deliverables — ads, content, websites. I own the strategy that tells the agency what to build and holds them accountable for results. Most agency relationships fail because no one connects their output to your business goals. I am that connection.

Will you do the work or just advise?

Both, in proportion to what's needed. I lead the strategy, make the decisions, and own the outcomes. I also step in on systems, CRM, content, and AI implementation when execution is the constraint. The goal is progress, not slide decks.

Is AI actually practical for my business right now?

For most $5M–$50M businesses, yes — but only when it's aimed at the right problem. The companies getting real return from AI aren't the ones who bought the most tools. They're the ones who had someone with enough business judgment to know where to point them. That's what I do.

How quickly will I see results?

Most clients get strategic clarity within the first 30 days — clear positioning, aligned messaging, a prioritized roadmap. Revenue impact from lead generation typically shows in 60–90 days depending on your sales cycle. The first conversation is free, and I'll tell you honestly if this is the right fit.

AI won't fix your business.

Your marketing is busy. Your revenue doesn't show it.

That's exactly the gap I close.

Real engagements.
Real numbers.

What you actually get.

Senior marketing leadership from day one.