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SumoLab Sales Process

Do You Have a Sales Process? – 6 Reasons You Should

A sales process is a systematic approach to selling that helps businesses convert prospects into customers. It outlines the steps and strategies that salespeople should follow to effectively engage with potential customers and close deals. In this article, we will discuss six reasons why a business sales department needs a sales process.

SumoLab Marketing Automation

Do I Need Marketing Automation? – 5 Reasons You Do

Marketing departments are tasked with promoting a company's products or services and attracting customers. This can be a complex and time-consuming process, especially as the market becomes more competitive and technology-driven. Marketing automation software can help streamline and improve the effectiveness of a company's marketing efforts,

5 Reasons Your Business Needs a CRM

As a business owner, you know how important it is to keep track of your customers and their interactions with your company. Whether you're a small business with just a few customers or a large enterprise with thousands, managing customer relationships is crucial to your success. That's where customer relationship management (CRM) software comes in.

SumoLab Business Woman Thinking

I Bought Salesforce, Now What?

If you're a business owner, chances are you've heard of Salesforce and the benefits it can bring to your company. Salesforce is a customer relationship management (CRM) platform that helps businesses manage their customer interactions and data, streamline processes, and improve overall performance.

SumoLab Business Analyst

Do I Need a Business Analyst?

As a business owner, you are constantly facing challenges and opportunities that can impact the success and growth of your company. From managing customer relationships and sales processes to analyzing market trends and identifying new business opportunities, there is a lot to consider when running a business.

SumoLab Salesforce Business Analyst

What Does a Business Analyst Do?

I bet you'd get 10 different answers if you asked ten different HR Professionals what a Business Analyst is. In essence, that's the problem facing the emerging field of "Business Analysis". To clarify, let's divide analysts into two major categories: business analysts (non-technical) and technical analysts. There are two main divisions within the title. I'm not saying you can't work on both sides, or that you won't be required to on occasion. The above example demonstrates how misleading the title "Business Analyst" can be.

Do I need a Salesforce Consultant?

With Salesforce consulting partners, you get help implementing projects, creating custom solutions, and scaling your platform. It's cheaper to hire a contract or hourly admin than to hire a full-time employee. Your team will get the guidance and expertise they need from them because they're confident in their role.