AI won't fix
your business.
Understanding your business will…
and I've spent a lifetime learning both.
- Replace Agency Chaos With Leadership
- Align Marketing To Revenue Goals
- Reduce Waste With Smarter Systems And AI
The gap
Most growing businesses do not have a marketing problem. They have a leadership gap.
Marketing tasks are getting done. Ads are running. Vendors are busy. But no one owns the strategy. Messaging changes by channel. Budgets get spent without clear return. Decisions feel reactive. Growth feels harder than it should.
Owners end up managing marketing instead of leading the business. That is expensive. In money. In time. In stress.
Solution
This is where a Fractional CMO steps in.
SumoLab's founder acts as the owner of your marketing function, bringing clarity, direction, and accountability across strategy, execution, systems, and performance, so marketing supports growth instead of draining it.
Benefits
So, what are the benefits?
You start in the right place, not the expensive place.
Most AI money gets burned on the wrong problem. I read your whole business first, then point AI at the one or two spots where it actually moves profit. No science projects.
You get an operator, not an advisor who disappears.
I've run twelve companies. I don't hand you a slide deck and leave. I sit on your side of the table, put the tools to work, and stay until they're earning their keep.
You get judgment across the whole business, not just one corner.
Finance, operations, marketing, sales, HR, manufacturing. I've owned every square on the board. That's why I can tell what AI should touch, what it shouldn't, and prove the return either way.
Senior leadership, not another vendor. One person who owns the outcome.
What clients say
Don't take our word for it.
Alek Synkevych
CEO, RevBit
“Jerry's mentorship, approachable nature, and positive attitude stand out. He is an excellent mentor and coach, always willing to share his expertise and help team members increase their skill sets.”
Khero Witey
Associate VP, Third Republic
“Jerry is one of a kind, talks the talk and actually backs it up by walking the walk! If you need someone who understands marketing, there's not many out there that are better!”
Jonathan Cisneros
Agency Owner
“It's rare to find an individual as knowledgeable and driven as Jerry. It always struck me how much of an executor on any project Jerry is. I would line up to have Jerry on my team any day.”
Doug Crew
Systems Consultant
“His skills, work ethic, and collaborative spirit contribute to the success of any organization. Don't miss the opportunity to work with Jerry, a true pro who consistently delivers outstanding results.”
About
Hi, I'm Jerry Suhrstedt.
26 years of experience as an entrepreneur, marketing leader, and business consultant, helping established businesses develop and execute high-impact marketing strategies without the commitment of a full-time hire.
About JerryFeatures
We feature.
Simple. Logical.
- Fractional CMO Leadership
- Marketing Strategy And Roadmap
- Brand And Messaging Alignment
- Agency And Vendor Oversight
- KPI Definition And Reporting
- Funnel And Conversion Review
- CRM And Marketing System Optimization
- AI And Automation Opportunity Mapping
- Weekly Or Biweekly Leadership Cadence
FAQs
Questions answered.
How is this different from hiring a full-time Director of Marketing or CMO?
You get senior-level leadership without salary, benefits, onboarding time, or long-term risk. You gain experience and perspective immediately, with flexibility to scale up or down as your business needs change.
Who is this for?
Established businesses that want growth, clarity, and accountability. Typical clients we work with generate $5M+ in revenue.
Is this the same as hiring an agency?
No. Agencies execute tasks. I own the strategy and hold execution accountable.
Is this more like a CMO or a marketing manager?
It is senior leadership focused on results. Strategy plus execution ownership, without full-time overhead.
How long do clients typically work with you?
Most engagements start at six months and continue as long as growth and clarity are priorities.
Will you do the work or just advise?
I lead, guide, and step in where needed. The goal is progress, not busywork.
Is AI actually practical for my business?
Yes, when applied correctly. I focus on real automation that saves time and money, not hype.