Case Overview
A former employee, now a client, sought to establish his own electrical contracting business but needed comprehensive assistance in branding, marketing, and creating an online presence.
Our team collaborated closely with the client to develop a strong brand identity, including the company name “Varsity Electric,” a professional logo, and cohesive brand guidelines. We extended this branding to vehicle graphics to enhance visibility and recognition on the go.
We also designed and launched a user-friendly website that effectively showcased Varsity Electric’s services, client testimonials, and contact information. Additionally, we implemented a targeted marketing campaign to attract initial clients and build a robust customer base.
As a result of these efforts, Varsity Electric now boasts over 10 employees and is booked solid weeks in advance, indicating high demand and successful client acquisition. This case study highlights the importance of strategic branding and marketing in launching and growing a new business in a competitive industry.
Involvement
Problem
An electrician, having just left his current employer, sought to start his own electrical contracting business but lacked the necessary branding, marketing, and online presence.
He needed comprehensive support to establish a professional identity and attract clients.
Action
Our team collaborated with the client to develop a complete brand identity, including a company name, logo, and brand guidelines.
Created the company name “Varsity Electric,” reflecting professionalism and expertise.
Designed a cohesive brand package including vehicle graphics to enhance visibility and brand recognition.
Developed a user-friendly, professional website showcasing services, client testimonials, and contact information.
Launched a targeted marketing campaign to attract initial clients and build a strong customer base.
Result
Working with the client, we accomplished the creation of a strong and professional brand identity for Varsity Electric, ensuring it stood out in the competitive electrical contracting market.
By the measure of business growth, Varsity Electric now employs over 10 staff members and is booked solid weeks in advance, indicating high demand and successful client acquisition.
The professional website and targeted marketing campaign effectively attracted clients, establishing Varsity Electric as a trusted name in the industry.
The strategic branding and marketing efforts contributed to rapid business growth and sustained success, showcasing the impact of a well-executed launch strategy for a new business.
