Insights
Practical perspective on marketing leadership.
Notes on strategy, leadership, and growth for established businesses, written by people who do the work.
Branding
Creating a Seamless Brand Experience: Consistency Across Social Media Channels
Maintaining a consistent brand voice and visual identity across every social platform builds trust and strengthens recognition, even though each platform has its own style and expectations.
Digital Marketing
Digital Marketing: Strategies, Tips, Best Practices
Digital marketing blends traditional marketing goals with modern technology. A look at why it matters, the channels that make it up, and how to build a strategy around clear objectives.
Website Design
High-Quality Website Design: Elevate Your Online Presence
Professional website design is more than aesthetics: it builds trust, supports SEO, and turns visitors into customers when every element serves a purpose.
Podcasting
10 Benefits of Podcasting for Your Business
From brand authority to SEO and monetization, podcasting has grown from a niche format into a mainstream marketing tool for businesses of every size.
Website Design
Smart Web Design for Contractors in Chandler, Arizona
For remodelers, HVAC specialists, plumbers, roofers, and electricians, a well-designed local website is often the deciding factor for a customer choosing between contractors.
Branding
Why Branding Is Important: The Judy & Trudy Success Story
A 30-year-old medical supply company with a forgettable name became memorable overnight with two cartoon nurse characters and a set of bobble-head dolls.
SEO
SEO Tools for Website Traffic: What They Get Wrong
Drawing on experience as CMO of an HR tech brand, a look at why popular SEO tools like Ahrefs and SEMrush can mislead marketers, and where the real opportunity in long-tail keywords actually is.
Digital Marketing
What Digital Marketing Is, and What It Is Not
A field guide to what actually falls under "digital marketing," from SEO and content to PPC, marketing automation, and conversion rate optimization.
Business Management
My Business Turnaround Strategy: From Bankruptcy to a Multi-Million Dollar Company
A first venture into home building ended in Chapter 13 bankruptcy. Here's what went wrong, and how a rebuilt partnership turned it into a thriving company.
Case Studies
How a Home Builder Implemented Salesforce and Boosted Sales
Stanbrooke Custom Homes was managing an 8-12 month sales cycle with spreadsheets and post-it notes. Implementing Salesforce changed that.
Business Analysis
Do I Need a Business Analyst?
A business analyst specializes in analyzing a company's operations, processes, and data to identify areas for improvement and build strategies for growth.
Marketing Automation
5 Powerful Reasons You Need Marketing Automation
Marketing automation software eliminates busywork, streamlining and improving the effectiveness of a marketing department's efforts.
Sales
Sales Process: 6 Powerful Reasons You Need One
A sales process is a systematic approach to selling that helps convert prospects into customers consistently, instead of leaving results up to individual reps.
Business Analysis
What Business Analysts Actually Do
Ask ten HR professionals what a business analyst does and you'll get ten different answers. Here's how the role actually breaks down.
Business Tools
Slack: 5 Reasons It's Better for Internal Communication
Slack and email both handle internal communication, but Slack's real-time, visible format tends to outperform email for team collaboration.
Salesforce
How to Start Your Salesforce Career
Salesforce is the world's #1 CRM platform, used by over 150,000 companies. A practical path into a Salesforce Administrator career, certification by certification.
Salesforce
Why Your Business May Need Salesforce
Salesforce is a cloud-based CRM that helps businesses streamline scattered processes. Here's why it's become one of the most comprehensive CRM platforms available.
CRM
5 Reasons Your Business Needs a CRM
Managing customer relationships is crucial to business success, whether you have a handful of customers or thousands. CRM software is the tool built for that job.
Salesforce
Do I Need a Salesforce Consultant?
Salesforce consulting partners help implement projects, build custom solutions, and scale a platform, often for less than the cost of a full-time hire.
Salesforce
I Bought Salesforce, Now What?
Salesforce can transform how a business manages customer data, but implementing it well usually means bringing in a Salesforce CRM consultant.
CRM
What Really Is a CRM?
CRM stands for Customer Relationship Management, but the real value is turning scattered customer data spread across spreadsheets, inboxes, and notes into one usable system.
Salesforce
Why Salesforce Is the #1 CRM
Salesforce leads the CRM category for a combination of reasons: customization, real-time cloud access, ease of use, and a constant pace of innovation.