Digital Marketing · June 25, 2024
What Digital Marketing Is, and What It Is Not
A field guide to what actually falls under "digital marketing," from SEO and content to PPC, marketing automation, and conversion rate optimization.
"Digital marketing" gets used as a catch-all term, but it's really a collection of distinct disciplines that can be used individually or combined into a broader strategy tailored to specific business goals and audiences.
- Search Engine Optimization: on-page, off-page, and technical SEO
- Content Marketing: blogging, video, infographics, e-books, case studies, webinars
- Social Media Marketing: organic, paid, influencer, and community management
- Email Marketing: newsletters, drip campaigns, transactional email, list segmentation
- Pay-Per-Click Advertising: search ads, social ads, retargeting
- Marketing Automation: automated sequences, CRM integrations, lead nurturing
- Conversion Rate Optimization: A/B testing, UX improvements, landing page optimization
- Video, podcast, and voice search marketing, plus online reputation management and analytics