Podcast & Media Production

We help business owners like you use technology & marketing tools to communicate your message, to generate more clients, and boost profits.

  • Transform ideas into success.
  • Streamline sales and customer service with CRM
  • Broadcast your brand’s voice through podcasting​

Benefits of Podcasting

Enhanced Brand Authority

Hosting a podcast allows you to share your expertise and insights, establishing your business as a thought leader in your industry and building trust with your audience.

Cost-Effective Marketing

Compared to other forms of content marketing, podcasts can be relatively low-cost to produce and distribute, providing a high return on investment.

Direct Audience Engagement

Podcasts provide a personal and direct way to connect with your audience, fostering a sense of community and loyalty among listeners.

Increased Web Traffic

By promoting your podcast through your website and social media channels, you can drive more traffic to your site, increasing visibility and potential customer conversions.

We wrote the book!

Our founder Jerry Suhrstedt is a 20 veteran of the radio broadcast industry. With many years experience in audio engineering, radio production, and podcasting consulting… we know how to tee up your show and make you look like a national player.

Available on Amazon.

What we do

Concept Development

We work with you to brainstorm and refine your podcast concept, defining the format, tone, and target audience to create a solid foundation for your show.


Our experienced writers assist in creating compelling scripts and show notes, ensuring your podcast episodes are well-structured and engaging.

Audio Engineering & Sound Design

Our team adds custom music and sound effects to your podcast, enhancing its appeal and creating a unique audio identity for your show.

Show Branding

We create custom branding elements for your podcast, such as logos, cover art, and episode thumbnails, to establish a strong visual identity that complements your audio content.


Distribution to Major Platforms - We ensure your podcast reaches a broad audience by distributing it across all major platforms, including Spotify, Apple Podcasts, Google Podcasts, and YouTube Music.

Transcription Services

We offer transcription services for your podcast episodes, making your content more accessible and providing additional SEO benefits through text content on your website.

Pod Box

Complete turnkey, podcast show in a box.

Your One-Stop-Shop for launching your own video and/or audio podcast! We do everything!

  • Concept & Strategy Development
  • Content Creation & Script Writing
  • Technical Production
  • Guest Hosting
  • Marketing, Distribution, Syndication
  • Ongoing Support
  • Branding

Why use SumoLab for your podcast & live-stream production?

  • Our top dog was a broadcast radio producer: Jerry started as a radio mixer board operator at KTAC 85 AM radio in Tacoma Washington. Worked his way up to on-air personality. Next he’s a top rated DJ, and Production Director at Seattle based KFOX radio.
  • He even owned his own internet radio station: Jerry, aka “JJ Nite” launched Funk Republic Radio in 2009. Garnering 60,000 listeners monthly, he produced one of the most sought after stations on the net. He even interviewed The Isley Brothers, Kool-And-The-Gang, Average White Band, and Booker-T & The MG’s.
  • He’s a bonafide audio engineer: One of the things you’ll notice on YouTube is bad audio. Bad vocal audio, and just bad audio period. JJ studied and mastered the art of bringing vocal audio to life, and that’s what will make your show “stick”.

Why SumoLab?

One-Stop Consulting Powerhouse

Blending startup strategy, CRM mastery, and media production into a seamless service package.

Personalized Mentorship From Industry Veterans

Ensuring your business not only starts on the right foot but continues to stride confidently.

We Bring Technology & Savvy

Cutting-edge tools and techniques at your fingertips, offering you a competitive edge in today's digital-first world.


In a nutshell, what exactly does SumoLab do to help me with starting a podcast?

SumoLab Media Production is your all-in-one solution for launching and elevating your podcast. We assist with every phase of podcast creation, from the initial concept and branding to recording, editing, and distribution.

Our team, led by industry veteran Jerry Suhrstedt, provides expert guidance on content strategy, technical setup, and audience engagement to ensure your podcast not only starts on a strong foundation but also grows and thrives in the competitive digital landscape. With SumoLab, you’re not just starting a podcast; you’re building a brand and connecting with your audience in meaningful ways.

Can I start a podcast with no previous experience?

Absolutely! SumoLab Media Production specializes in guiding newcomers through every step of the podcasting process, from initial concept to launching your first episode. We provide the tools, knowledge, and support you need to start confidently.

How long does it take to produce an episode?

Production times can vary based on the complexity of the episode, but typically, pre-production to post-production for a single episode takes anywhere from a few days to a couple of weeks. We work efficiently to maintain a balance between quality and timeliness.

What kind of equipment do I need?

The equipment necessary can vary based on your production values and budget. SumoLab can help you find the best setup for your needs, whether you’re looking for a simple home studio setup or a professional-grade recording environment.

How can I make my podcast stand out?

SumoLab focuses on unique content creation, high-quality production, and strategic marketing to ensure your podcast not only stands out but reaches your target audience effectively. We’ll help you identify and highlight what makes your podcast unique.

Can you help with video podcasts and live streams?

Yes, we offer comprehensive services for both video podcasts and live streams, including visual content strategy, video production, and live broadcasting support. We ensure your video content is engaging and professionally produced.

How do I grow my podcast audience?

We employ a combination of SEO, social media marketing, community engagement, and strategic content creation to attract and retain listeners. Building an audience takes time, but our proven strategies accelerate the process.

How can I monetize my podcast or live stream?

There are several paths to monetization, including sponsorships, advertisements, merchandise sales, and listener support. We’ll help you explore these options and integrate them into your content strategy in a way that feels natural and effective.

Do you offer support after my podcast is launched?

Yes, our relationship doesn’t end at launch. We offer ongoing support to help you navigate the challenges of content creation, audience growth, and monetization. SumoLab is here to ensure your long-term success.

Start getting more customers by booking a free call now!

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