– Stanbrooke Custom Homes, a Northwest-based custom home builder, faced a severe shortage of framing contractors.
– The shortage resulted in the company being unable to start framing after pouring foundations, causing a halt in operations and financial stress as they couldn’t bill for incomplete work.
– The inability to progress on projects impacted customer bank loans, leading to operational standstills and dissatisfied clients.
– As the Salesforce Administrator and Business Analyst, I collaborated with the construction department and stakeholders to gather crucial information and devise a strategic plan to attract framing contractors.
– Inspired by the marketing department’s lead acquisition tactics, I launched a creative campaign highlighting the company’s status as the “preferred General Contractor to work for.”
– Developed a compelling marketing flier: “Looking for quality framing contractors to work with the Northwest’s #1 Home Builder. Free nails included with every job, and pizza delivered by our project superintendents on Friday.” Sent this flier via email to all framing contractors in the service area.
– Accomplished a significant increase in contractor engagement through a targeted and creative marketing campaign.
– By the measure of contractor response, the campaign received an overwhelming positive reaction, with many framing contractors eager to work with Stanbrooke Custom Homes.
– This resulted in the rapid mobilization of framing crews, with all jobs having lumber delivered and framing labor in progress within 45 days.
– The initiative effectively overcame the operational standstill, ensuring all projects were back on track and customer satisfaction was restored.
– The strategic approach not only resolved the immediate shortage but also positioned Stanbrooke Custom Homes as a preferred employer, enhancing long-term contractor relationships and operational stability.