SumoLab Business Woman Thinking

I Bought Salesforce, Now What?

If you're a business owner, chances are you've heard of Salesforce and the benefits it can bring to your company. Salesforce is a customer relationship management (CRM) platform that helps businesses manage their customer interactions and data, streamline processes, and improve overall performance.

5 Reasons Your Business Needs a CRM

As a business owner, you know how important it is to keep track of your customers and their interactions with your company. Whether you're a small business with just a few customers or a large enterprise with thousands, managing customer relationships is crucial to your success. That's where customer relationship management (CRM) software comes in.

SumoLab Marketing Automation

Do I Need Marketing Automation? – 5 Reasons You Do

Marketing departments are tasked with promoting a company's products or services and attracting customers. This can be a complex and time-consuming process, especially as the market becomes more competitive and technology-driven. Marketing automation software can help streamline and improve the effectiveness of a company's marketing efforts,

SumoLab Sales Process

Do You Have a Sales Process? – 6 Reasons You Should

A sales process is a systematic approach to selling that helps businesses convert prospects into customers. It outlines the steps and strategies that salespeople should follow to effectively engage with potential customers and close deals. In this article, we will discuss six reasons why a business sales department needs a sales process.