– HiLine Homes, a semi-custom home builder with 14 offices in Washington, Oregon, Idaho, and California, faced declining sales.
– The company had minimal online presence beyond its website, with each office generating only 12-20 sales leads per week, mostly from referrals.
– Tasked with developing and executing a strategy to significantly boost lead generation and sales.
– Devised an aggressive marketing plan focusing on lead generation, including direct mail campaigns, radio, television, email marketing, and a robust Google Ads PPC campaign with engaging landing pages for data collection.
– Partnered with “Point-It,” a Seattle agency specializing in pay-per-click advertising, to drive our online efforts.
– Launched high-impact TV and radio ads featuring a catchy jingle, which became a memorable brand asset. The jingle’s success was confirmed when a passenger sang it to the owner on a flight.
– Designed and distributed over 20,000 creative t-shirts at state fairs, home and garden shows, and local offices, increasing brand visibility.
– Conducted multiple direct mail campaigns and participated in local “Home & Garden” trade shows across all four states.
– Achieved a significant increase in lead generation through a dynamic marketing strategy, combining traditional and digital methods, bolstered by the memorable jingle and widespread t-shirt distribution.
– Weekly sales leads per office rose from 12-20 to 150-200, showcasing the effectiveness of our approach.
– Within 18 months, sales soared, with annual home sales increasing from 60-70 units to over 800 units within three years.
– The strategic marketing initiatives not only enhanced HiLine Homes’ online presence but also significantly boosted brand awareness and customer engagement, driving sustained growth and establishing HiLine Homes as a leading name in the semi-custom home building industry.