Vision

FRACTIONAL MARKETING DIRECTOR   

You are generating real revenue.Between $3M and $50M. But marketing still feels fragmented.

→ You have agencies. You have tools. You have spend.

WHAT A FRACTIONAL MARKETING DIRECTOR IS    

A Fractional Marketing Director is a senior marketing leader who works inside your business on a part-time basis.

You get executive-level leadership.
You do not take on a full-time salary.
You do not add long-term risk.

This role owns marketing as a business function.
Strategy. Execution. Accountability. Revenue alignment.

Client story

FRACTIONAL VS FULL TIME

A full-time hire at this level costs $175K to $250K plus benefits.
It also takes months to recruit and onboard.

A fractional model gives you immediate leadership.
You pay for impact, not headcount.
You scale involvement as your business evolves.

Capability spotlight

WHY COMPANIES AT YOUR STAGE NEED THIS

At $3M to $50M, marketing breaks in predictable ways.

• Vendors execute without context
• Strategy lives in slide decks, not operations
• Sales and marketing drift apart
• Tools multiply, clarity disappears
• Spend increases but results flatten

This is not a tactics problem.
It is a leadership problem.

WHAT I DO AS YOUR FRACTIONAL MARKETING DIRECTOR   

I step in as your marketing owner.

I work with your leadership team.
I align marketing with revenue goals.
I manage vendors and execution.
I build systems that scale.

Most importantly, I take responsibility for outcomes.

Client story

CORE RESPONSIBILITIES    

Our Features

Marketing Strategy

Own the marketing strategy and roadmap

Execution Priorities

Translate business goals into execution priorities

Sales & Marketing Alignment

Align sales and marketing around pipeline and revenue

Vendor Management

Manage agencies, freelancers, and internal resources

Systems & Automation

Implement systems, automation, and AI where it makes sense

KPIs & Reporting

Establish KPIs, dashboards, and reporting

BENEFITS TO YOUR BUSINESS    

A Fractional Marketing Director is a senior marketing leader who works inside your business on a part-time basis.

Clear direction

Driven by a single accountable marketing leader. .

Better ROI

Driven by decisions tied to revenue, not activity.

Lower waste

Driven by smarter systems and fewer disconnected tools.

FRACTIONAL CMO VS FRACTIONAL MARKETING DIRECTOR    

Branding isn’t about decoration — it’s direction. Without strategy, design is noise.

A Fractional CMO often operates at board level.
Vision. Brand. Long-term positioning.

A Fractional Marketing Director operates closer to execution.
Strategy plus hands-on leadership.
Daily decisions. Real accountability.

For most $3M to $50M companies, this role delivers faster impact.

Questions?    

We answer with clarity.

Here’s what brands ask before making bold moves.

WHO THIS IS FOR

• Established businesses with real revenue
• Leadership teams that want clarity and accountability
• Companies tired of guessing what marketing works
• Owners who want marketing run like operations

WHO THIS IS NOT FOR

• Early-stage startups without traction
• Businesses looking for cheap execution
• Owners who want zero involvement
• Companies chasing trends over fundamentals

HOW ENGAGEMENTS TYPICALLY WORK

Most engagements start with a 90-day foundation phase.
• Assess current marketing and systems
• Clarify goals, metrics, and priorities
• Align sales, marketing, and vendors
• Build a clear execution plan
After that, we move into ongoing leadership and optimization.

Strategy, applied.    

We don’t just craft strategies — we execute them with precision. From research to real-world rollout, every move is grounded in insight and built to deliver measurable results.

NOVA Grid

Challenge:

Lack of identity structure

Solution:

Strategic architecture for scalable brand visuals

Studio Edge

Challenge:

Confusing message across platforms

Solution:

Brand messaging framework with positioning clarity

You need ownership.   

If marketing feels busy but not productive, this role exists for a reason.
You do not need more tactics.
You need ownership.

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Brand strategy