Case Overview
A group of investors based in Tacoma Washington aimed to establish Suprema Homes, a semi-custom home, build-on-your-lot general contracting service.
Problem
The goal was to pre-design and pre-price 20 floor plans, allowing homeowners with existing land to avoid the costly and lengthy architectural design process.
The investors had no background in branding, marketing, or online development and needed comprehensive support to build their brand from scratch.
Action
Our team was tasked with developing everything for Suprema Homes, including the brand identity, logo, and website.
We created a strong brand identity and logo that conveyed the quality and reliability of Suprema Homes.
Developed a high-quality, user-friendly website featuring an extensive floor plan section. This section included 3D renderings, detailed floor plans, and a search filter feature to enhance user experience and engagement.
Ensured the website and branding materials met national-level quality standards, positioning Suprema Homes as a credible and professional option in the semi-custom home building market.
Result
I accomplished the complete branding and online presence for Suprema Homes, delivering national-level quality and a professional brand image.
By the measure of annual home sales, Suprema Homes now sells 20-30 custom homes annually, generating over $5 million in revenue.
The comprehensive website, with its detailed floor plans and 3D renderings, attracted and engaged potential home buyers effectively.
The strategic branding and marketing efforts positioned Suprema Homes as a leading player in the semi-custom home building market within just three years of operation.
The success of Suprema Homes showcases the power of strong branding, quality online presence, and strategic marketing in launching and growing a new business in a competitive industry.
