Case overview
Stanbrooke Custom Homes faced challenges with extended sales cycles and disorganized sales processes.
![](https://sumolab.co/wp-content/uploads/2024/05/stanbrooke-logo.jpeg)
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Problem
The sales team used post-it notes, Excel spreadsheets, and Outlook to manage leads, causing inefficiencies. To compete effectively in the Seattle and Tacoma market, they needed a streamlined sales process.
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Action
Jerry Suhrstedt, Director of Marketing and Sales, implemented Salesforce Sales Cloud to overhaul internal procedures. Comprehensive training ensured the sales team effectively utilized Salesforce.
Salesforce enabled real-time prospect tracking, automated follow-ups, and provided accurate sales and revenue forecasts through customized reports.
Results
The integration of Salesforce transformed the sales process, significantly improving efficiency and organization.
Sales grew over 50% year-over-year, driven by data-driven strategies.
Real-time tracking and automation improved pipeline visibility and follow-up consistency.
Accurate forecasting supported informed decision-making, aiding strategic planning.
Annual sales grew from $3 million to $11 million in under three years.
Stanbrooke Custom Homes ranked 6th in Washington State’s Top 100 Fastest Growing Companies, validating their strategic use of Salesforce.
This transformation solidified their position as a leading home builder in Seattle and Tacoma, demonstrating the power of technology in a competitive industry.