Case overview
Stanbrooke Custom Homes faced challenges with extended sales cycles and disorganized sales processes.
Involvement
Problem
The sales team used post-it notes, Excel spreadsheets, and Outlook to manage leads, causing inefficiencies. To compete effectively in the Seattle and Tacoma market, they needed a streamlined sales process.
Action
Jerry Suhrstedt, Director of Marketing and Sales, implemented Salesforce Sales Cloud to overhaul internal procedures. Comprehensive training ensured the sales team effectively utilized Salesforce.
Salesforce enabled real-time prospect tracking, automated follow-ups, and provided accurate sales and revenue forecasts through customized reports.
Results
The integration of Salesforce transformed the sales process, significantly improving efficiency and organization.
Sales grew over 50% year-over-year, driven by data-driven strategies.
Real-time tracking and automation improved pipeline visibility and follow-up consistency.
Accurate forecasting supported informed decision-making, aiding strategic planning.
Annual sales grew from $3 million to $11 million in under three years.
Stanbrooke Custom Homes ranked 6th in Washington State’s Top 100 Fastest Growing Companies, validating their strategic use of Salesforce.
This transformation solidified their position as a leading home builder in Seattle and Tacoma, demonstrating the power of technology in a competitive industry.
