Transforming a Home Builder

Case overview

Stanbrooke Custom Homes faced challenges with extended sales cycles and disorganized sales processes. 


The sales team used post-it notes, Excel spreadsheets, and Outlook to manage leads, causing inefficiencies. To compete effectively in the Seattle and Tacoma market, they needed a streamlined sales process.


Jerry Suhrstedt, Director of Marketing and Sales, implemented Salesforce Sales Cloud to overhaul internal procedures. Comprehensive training ensured the sales team effectively utilized Salesforce.

Salesforce enabled real-time prospect tracking, automated follow-ups, and provided accurate sales and revenue forecasts through customized reports.


The integration of Salesforce transformed the sales process, significantly improving efficiency and organization.

Sales grew over 50% year-over-year, driven by data-driven strategies.
Real-time tracking and automation improved pipeline visibility and follow-up consistency.
Accurate forecasting supported informed decision-making, aiding strategic planning.
Annual sales grew from $3 million to $11 million in under three years.

Stanbrooke Custom Homes ranked 6th in Washington State’s Top 100 Fastest Growing Companies, validating their strategic use of Salesforce.

This transformation solidified their position as a leading home builder in Seattle and Tacoma, demonstrating the power of technology in a competitive industry.


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