5 Reasons Your Business Needs a CRM

As a business owner, you know how important it is to keep track of your customers and their interactions with your company. Whether you’re a small business with just a few customers or a large enterprise with thousands, managing customer relationships is crucial to your success. That’s where customer relationship management (CRM) software comes in.

SumoLab Salesforce Business Analyst

What Does a Business Analyst Do?

I bet you’d get 10 different answers if you asked ten different HR Professionals what a Business Analyst is. In essence, that’s the problem facing the emerging field of “Business Analysis”. To clarify, let’s divide analysts into two major categories: business analysts (non-technical) and technical analysts. There are two main divisions within the title. I’m not saying you can’t work on both sides, or that you won’t be required to on occasion. The above example demonstrates how misleading the title “Business Analyst” can be.