Multifaceted technology, marketing strategist, analyst, entrepreneur and media producer. 25 years experience and background as a Salesforce, Account Engagement, Pardot, HubSpot Administrator, Business Analyst, and Podcast Producer.

Unveiling the Role of Business Analysts: What Business Analysts Do

7 Powerful Insights: Discover What Business Analysts Do and How They Transform Companies

I bet you’d get 10 different answers if you asked ten different HR Professionals what a Business Analyst is. In essence, that’s the problem facing the emerging field of “Business Analysis”. To clarify, let’s divide analysts into two major categories: business analysts (non-technical) and technical analysts. There are two main divisions within the title. I’m not saying you can’t work on both sides, or that you won’t be required to on occasion. The above example demonstrates how misleading the title “Business Analyst” can be.