SumoLab Total Business Marketing

Case Category: Digital Marketing

  • Electrical Contractor Startup

    Electrical Contractor Startup

    Case Overview

    A former employee, now a client, sought to establish his own electrical contracting business but needed comprehensive assistance in branding, marketing, and creating an online presence.

    Our team collaborated closely with the client to develop a strong brand identity, including the company name “Varsity Electric,” a professional logo, and cohesive brand guidelines. We extended this branding to vehicle graphics to enhance visibility and recognition on the go.

    We also designed and launched a user-friendly website that effectively showcased Varsity Electric’s services, client testimonials, and contact information. Additionally, we implemented a targeted marketing campaign to attract initial clients and build a robust customer base.

    As a result of these efforts, Varsity Electric now boasts over 10 employees and is booked solid weeks in advance, indicating high demand and successful client acquisition. This case study highlights the importance of strategic branding and marketing in launching and growing a new business in a competitive industry.

    Involvement

    Problem

    An electrician, having just left his current employer, sought to start his own electrical contracting business but lacked the necessary branding, marketing, and online presence.

    He needed comprehensive support to establish a professional identity and attract clients.

    Action

    Our team collaborated with the client to develop a complete brand identity, including a company name, logo, and brand guidelines.

    Created the company name “Varsity Electric,” reflecting professionalism and expertise.

    Designed a cohesive brand package including vehicle graphics to enhance visibility and brand recognition.

    Developed a user-friendly, professional website showcasing services, client testimonials, and contact information.

    Launched a targeted marketing campaign to attract initial clients and build a strong customer base.

    Result

    Working with the client, we accomplished the creation of a strong and professional brand identity for Varsity Electric, ensuring it stood out in the competitive electrical contracting market.

    By the measure of business growth, Varsity Electric now employs over 10 staff members and is booked solid weeks in advance, indicating high demand and successful client acquisition.

    The professional website and targeted marketing campaign effectively attracted clients, establishing Varsity Electric as a trusted name in the industry.

    The strategic branding and marketing efforts contributed to rapid business growth and sustained success, showcasing the impact of a well-executed launch strategy for a new business.

  • Home Builder Startup

    Home Builder Startup

    Case Overview

    A group of investors based in Tacoma Washington aimed to establish Suprema Homes, a semi-custom home, build-on-your-lot general contracting service.

    Involvement

    Problem

    The goal was to pre-design and pre-price 20 floor plans, allowing homeowners with existing land to avoid the costly and lengthy architectural design process.

    The investors had no background in branding, marketing, or online development and needed comprehensive support to build their brand from scratch.

    Action

    Our team was tasked with developing everything for Suprema Homes, including the brand identity, logo, and website.

    We created a strong brand identity and logo that conveyed the quality and reliability of Suprema Homes.

    Developed a high-quality, user-friendly website featuring an extensive floor plan section. This section included 3D renderings, detailed floor plans, and a search filter feature to enhance user experience and engagement.

    Ensured the website and branding materials met national-level quality standards, positioning Suprema Homes as a credible and professional option in the semi-custom home building market.

    Result

    I accomplished the complete branding and online presence for Suprema Homes, delivering national-level quality and a professional brand image.

    By the measure of annual home sales, Suprema Homes now sells 20-30 custom homes annually, generating over $5 million in revenue.

    The comprehensive website, with its detailed floor plans and 3D renderings, attracted and engaged potential home buyers effectively.

    The strategic branding and marketing efforts positioned Suprema Homes as a leading player in the semi-custom home building market within just three years of operation.

    The success of Suprema Homes showcases the power of strong branding, quality online presence, and strategic marketing in launching and growing a new business in a competitive industry.

  • Transforming a Home Builder

    Transforming a Home Builder

    Case overview

    Stanbrooke Custom Homes faced challenges with extended sales cycles and disorganized sales processes. 

    Involvement

    Problem

    The sales team used post-it notes, Excel spreadsheets, and Outlook to manage leads, causing inefficiencies. To compete effectively in the Seattle and Tacoma market, they needed a streamlined sales process.

    Action

    Jerry Suhrstedt, Director of Marketing and Sales, implemented Salesforce Sales Cloud to overhaul internal procedures. Comprehensive training ensured the sales team effectively utilized Salesforce.

    Salesforce enabled real-time prospect tracking, automated follow-ups, and provided accurate sales and revenue forecasts through customized reports.

    Results

    The integration of Salesforce transformed the sales process, significantly improving efficiency and organization.

    Sales grew over 50% year-over-year, driven by data-driven strategies.
    Real-time tracking and automation improved pipeline visibility and follow-up consistency.
    Accurate forecasting supported informed decision-making, aiding strategic planning.
    Annual sales grew from $3 million to $11 million in under three years.

    Stanbrooke Custom Homes ranked 6th in Washington State’s Top 100 Fastest Growing Companies, validating their strategic use of Salesforce.

    This transformation solidified their position as a leading home builder in Seattle and Tacoma, demonstrating the power of technology in a competitive industry.

  • Revitalizing Custom Home Sales

    Revitalizing Custom Home Sales

    Case Overview

    HiLine Homes, a semi-custom home builder with 14 offices in Washington, Oregon, Idaho, and California, faced declining sales.

    Involvement

    Problem

    The company had minimal online presence beyond its website, with each office generating only 12-20 sales leads per week, mostly from referrals.

    Action

    Devised an aggressive marketing plan focusing on lead generation, including direct mail campaigns, radio, television, email marketing, and a robust Google Ads PPC campaign with engaging landing pages for data collection.

    Partnered with “Point-It,” a Seattle agency specializing in pay-per-click advertising, to drive our online efforts.

    Launched high-impact TV and radio ads featuring a catchy jingle, which became a memorable brand asset. The jingle’s success was confirmed when a passenger sang it to the owner on a flight.

    – Designed and distributed over 20,000 creative t-shirts at state fairs, home and garden shows, and local offices, increasing brand visibility.

    Conducted multiple direct mail campaigns and participated in local “Home & Garden” trade shows across all four states.

    Results

    Achieved a significant increase in lead generation through a dynamic marketing strategy, combining traditional and digital methods, bolstered by the memorable jingle and widespread t-shirt distribution.

    Weekly sales leads per office rose from 12-20 to 150-200, showcasing the effectiveness of our approach.

    Within 18 months, sales soared, with annual home sales increasing from 60-70 units to over 800 units within three years.

    The strategic marketing initiatives not only enhanced HiLine Homes’ online presence but also significantly boosted brand awareness and customer engagement, driving sustained growth and establishing HiLine Homes as a leading name in the semi-custom home building industry.