For home builders & trade contractors, $2M–$20M in revenue
Marketing Director
for Home Builders &
Trade Contractors,
Without the
Full-Time Hire
More qualified leads to your sales team, marketing that finally makes sense, and one person accountable for all of it.
A fractional marketing director runs your marketing function part time, for a fraction of a full-time salary, starting within days:
- One senior operator accountable for planning, vendors, campaigns, and reporting
- Someone who's actually run home building and trade businesses, not just advised them
- More qualified leads to your sales team, without the $150K–$250K full-time salary commitment
- Scoped to your business, from a light part-time cadence up to a full engagement
The problem
Why does your marketing feel busy but never move the needle?
You've got a coordinator, maybe an agency, maybe both. Leads used to come from referrals and they still mostly do, which means growth stalls the moment referrals slow down. Nobody owns the whole picture, so budget goes out the door without a clear line back to a closed deal. The decisions still land on you.
That's not unusual. Nationally, 73% of marketing budgets can't be directly tied to business outcomes, and 47% of clients have ended an agency relationship over transparency issues. The problem most owners have isn't a lack of activity. It's a lack of someone senior enough to own it.
The fix
How does a fractional marketing director fix this?
I join your business the way a real marketing director would, just part time. I set priorities, run the weekly cadence, coordinate your team and vendors, and report plainly on what's working and what isn't. I use AI where it actually saves time, not because it's trendy. The goal is the same one you'd give any employee: more qualified leads to your sales team, on a budget you can defend.
Book a Strategy Call →What if part time is a better fit?
What if I only need 15 to 20 hours a week, not a full engagement?
That's a real option here, not a scaled-down version of the offer. Some businesses need someone running the full function five days a week. Others need senior direction on a lighter cadence: the same person, the same accountability, fewer hours. We scope it to what your marketing actually needs, not a one-size package.
Proof
What's the proof this works?
12–20 → 150–200
Weekly sales leads per office
HiLine Homes · grew from 60–70 homes a year to over 800 within three years
$3M → $11M
Annual revenue, under three years
Stanbrooke Custom Homes · ranked #6 on Washington State's 100 fastest-growing companies
Compare
How does this compare to hiring full time or using an agency?
| Full-time hire | Marketing agency | Fractional marketing director | |
|---|---|---|---|
| Annual cost | $120,000–$200,000+ (salary, benefits, overhead) | Ongoing retainer, cost varies | Custom-scoped, month to month, no long-term contract |
| Who owns the outcome | One person, if you hired well | No one owns the full result | One senior operator, accountable for the whole function |
| Time to start | 3–6 months to hire and ramp up | Weeks to onboard | Days |
| Runs it or just executes | Runs it | Executes tasks only | Runs it |
| Home building / trades experience | Varies by hire | Varies by account | 16 years, two companies founded |
Common questions
Questions before you book a call
What does a fractional marketing director actually do?
I run your marketing function part time: planning, budget, vendors, campaigns, and reporting, the way an employee would, on a set number of hours a week. I join your operating rhythm instead of sending you a deck and disappearing.
How is this different from a marketing agency?
An agency executes tasks you hand them. I set the strategy, coordinate everyone executing it, including your agencies, and I'm accountable for whether it actually produces leads. Nationally, 73% of marketing budgets can't be directly tied to business outcomes, and 47% of clients have ended an agency relationship over transparency issues. That's the gap this closes.
What if I only need part-time help, not a full engagement?
That's an option, not a downgrade. A 15 to 20 hour a week engagement covers the same function at a lighter cadence: someone senior running your marketing part time instead of full scope. Same person, same accountability, fewer hours.
Do you only work with home builders?
Home builders and trade contractors are where I have the deepest, most direct experience. I've founded two home building companies myself, spent 16 years in the industry, wrote a book on it, and ran a home-builder marketing consultancy for close to 20 years. I also work with other established owner-led businesses, but this is the niche I know from the inside.
How fast can we start?
Most engagements start within days of a signed agreement, not the three to six months a full-time hire takes to find and ramp up.
Ready for marketing leadership that actually runs the function?
Book a Strategy Call →Last updated 2026-08-17