Services
Fractional CMO Services for $5M–$50M Companies
Executive-level marketing leadership to drive predictable growth, without the full-time CMO cost.
Services
Executive-level marketing leadership to drive predictable growth, without the full-time CMO cost.
A fractional CMO is a part-time chief marketing officer who owns marketing strategy, budget, team direction, and pipeline accountability for a set number of hours each month. SumoLab's version of the role gives $5M–$50M companies 28 years of executive marketing leadership at a fraction of the $150,000–$300,000 cost of a full-time hire.
The situation
Your marketing looks busy, but results feel random. Leads fluctuate. Messaging changes by channel. Vendors execute without a unified plan. Sales and marketing operate on different assumptions. You end up paying for activity instead of outcomes.
Common symptoms
What's included
Senior-level marketing leadership at a fraction of the cost of a full-time chief marketing officer. No long-term contracts, no overhead.
You stop managing marketing like a collection of projects. I lead the function, set priorities, run cadence, and keep execution moving across internal staff and outside partners.
Clear reporting on what's working: funnel metrics, cost per lead, conversion rates, and pipeline impact, optimized based on data.
How it works
Start with a working session to understand your business, goals, and current marketing setup.
Get a focused strategy and priorities within the first weeks of the engagement.
Meet on a regular cadence for direction, review, and decisions at the leadership level.
Scale involvement up or down as your needs change.
Outcomes
Who hires a fractional CMO
Who it's not for
FAQ
A full-time CMO typically costs $150,000–$300,000 per year once salary, benefits, bonuses, and overhead are included. The fractional engagement delivers the same senior-level thinking for a fraction of that, scaled to the hours your business actually needs, with no long-term contract.
Both operate under the same fractional model. A fractional CMO typically works at a higher strategic level, involved with executive leadership, board discussions, and long-term brand and growth strategy. A fractional marketing director works closer to the operational side, guiding strategy while also overseeing execution, systems, and day-to-day marketing.
An agency executes tasks. A fractional CMO owns the strategy and leads the marketing function, including priorities, budgets, messaging, vendor oversight, and performance management.
Yes. Many companies use a fractional engagement to build the function and clarify what a full-time hire should own before making that investment.
Established businesses generating $5M–$50M in annual revenue with real marketing activity already underway.
Service areas