Services
Fractional CMO
Executive-level marketing leadership to drive predictable growth, without the full-time CMO cost.
The situation
Your marketing looks busy, but results feel random. Leads fluctuate. Messaging changes by channel. Vendors execute without a unified plan. Sales and marketing operate on different assumptions. You end up paying for activity instead of outcomes.
Common symptoms
- No senior marketing perspective in leadership or board discussions
- Long-term brand and growth strategy isn't clearly owned by anyone
- The owner or CEO is making marketing decisions without marketing expertise
- Marketing tactics exist, but no unified strategy connects them
- The company relies heavily on referrals and wants predictable lead generation
What's included
What this engagement covers.
Executive leadership without full-time cost
Senior-level marketing leadership at a fraction of the cost of a full-time CMO. No long-term contracts, no overhead.
Team and vendor direction
You stop managing marketing like a collection of projects. We lead the function, set priorities, run cadence, and keep execution moving across internal staff and outside partners.
Performance tracking and optimization
Clear reporting on what's working: funnel metrics, cost per lead, conversion rates, and pipeline impact, optimized based on data.
How it works
The engagement, step by step.
- 01
Start with a working session to understand your business, goals, and current marketing setup.
- 02
Get a focused strategy and priorities within the first weeks of the engagement.
- 03
Meet on a regular cadence for direction, review, and decisions at the leadership level.
- 04
Scale involvement up or down as your needs change.
Outcomes
What changes for your business.
- Lower cost than hiring a full-time executive
- Immediate access to senior-level marketing experience
- Strategic leadership without long-term payroll risk
- Flexibility to scale marketing leadership as the company grows
- An objective, outside perspective on marketing performance
Who it's for
- Companies generating $5M to $50M in annual revenue
- Leadership teams that need a senior marketing voice at the table
- Businesses too large to run without real marketing leadership, not yet large enough for a full-time CMO
- Companies that want long-term brand and growth strategy owned at the executive level
Who it's not for
- Very early-stage businesses looking for low-cost campaign execution
- Companies that need day-to-day, hands-on marketing execution rather than strategic leadership
FAQ
Common questions.
How is a Fractional CMO different from a Fractional Marketing Director?
Both operate under the same fractional model. A Fractional CMO typically works at a higher strategic level, involved with executive leadership, board discussions, and long-term brand and growth strategy. A Fractional Marketing Director works closer to the operational side, guiding strategy while also overseeing execution, systems, and day-to-day marketing.
How is a Fractional CMO different from a marketing agency?
An agency executes tasks. A Fractional CMO owns the strategy and leads the marketing function, including priorities, budgets, messaging, vendor oversight, and performance management.
How much does a full-time CMO cost compared to this?
A full-time Marketing Director or CMO often costs $150,000 to $300,000 per year once salary, benefits, bonuses, and overhead are included. A Fractional CMO gives you that same senior-level thinking at a fraction of the cost.
Can this convert to a full-time hire later?
Yes. Many companies use a fractional engagement to build the function and clarify what a full-time hire should own before making that investment.
What size company is this built for?
Established businesses generating $5M to $50M in annual revenue with real marketing activity already underway.