Senior marketing leadership team planning fractional CMO, marketing director, and AI advisory services

Services

Three ways to put senior leadership to work.

All three run on the same fractional principle: senior leadership without the full-time cost. Two are marketing-specific. The third looks across your whole business to find where AI actually belongs.

Fractional AI Advisor

An AI marketing consultant and business operator who brings 27 years of judgment to the one question most consultants can't answer: where AI actually belongs in your business. Not just marketing: finance, operations, sales, HR. I find the highest-payoff place to start, put AI to work, and prove the return. Not a technologist. An operator who's run twelve companies and knows what moves profit.

  • Business-wide AI opportunity mapping
  • Implementation and AI training for employees
  • Measurable return, not hype
Explore How I Help

Fractional Marketing Director

A fractional marketing director who sets strategy and oversees execution, systems, and day-to-day marketing operations on a part-time basis. You get senior marketing department leadership closer to the operational work, without the cost, delay, or risk of a full-time hire.

  • A working leader, not another advisor
  • Your team and vendors, coordinated
  • An execution system that outlasts the engagement
Explore How I Help

Fractional CMO

A fractional CMO gives you board-level marketing leadership: strategy, direction, and accountability at the executive table: a senior voice in your leadership discussions and long-term brand and growth strategy, without the cost of a full-time hire.

  • Executive leadership without full-time cost
  • Team and vendor direction
  • Performance tracking and optimization
Explore How I Help

Industries

Six industries I know from the inside.

Sixteen years in home building and three construction companies founded. The trades and the builders are where I have run the marketing, not just advised on it.

HVAC contractors

Your ceiling is techs, not leads. More leads sold to a shop booked four weeks out is a longer list of people who called somebody else.

Plumbing contractors

Nobody shops for a plumber. They panic and pick, which makes publishing your prices the highest-return thing you can do.

Electrical contractors

Two businesses on one license. Panel upgrades come from Google. Tenant improvement work comes from a bid list Google can't touch.

Construction companies

Tired of living bid to bid. Homeowners, GCs, and property managers do not buy the same way, and one brochure talks to none of them.

Home builders

From someone who has actually built homes. Sixteen years in the industry and three construction companies founded.

Remodelers

The work is beautiful and the pipeline is a coin flip. A hundred finished kitchens is a lead source you already paid for.

Not sure which one fits your situation?