About
Most AI advice comes from people who've never had to make payroll. Mine comes from 28 years of building and running businesses — and going deep on AI.
What is SumoLab?
Most companies do not have a marketing problem. They have a strategy problem. They run ads, launch campaigns, redesign websites, and post on social media, but without a clear strategy, those activities produce inconsistent results. SumoLab exists to solve that problem.
Growth starts with strategy: positioning, messaging, market focus, and lead generation systems, built before execution. Instead of random activities, companies operate with a structured marketing engine that supports sales and drives revenue.
Definition
SumoLab, noun: a strategic growth laboratory where marketing, messaging, and systems are designed, tested, and refined to produce measurable business growth.
Founder
Jerry Suhrstedt
Founder & Fractional CMO, SumoLab
Jerry Suhrstedt is a Fractional CMO, marketing operator, and AI strategist with 28 years of experience helping $5M–$50M businesses grow. He has founded, scaled, and rescued more than twelve companies across marketing, technology, construction, healthcare, and professional services.
That operating background shapes everything about how he works. When he sits down with a business owner, he isn't guessing at what they're dealing with — he's lived it. The disconnected marketing and sales teams, the vendors producing activity instead of results, the ad spend that looks busy but isn't moving revenue.
Three years ago, when AI arrived as a practical business tool, he went deep immediately — not because it was fashionable, but because he recognized what it could actually do inside a real business. That edge now runs through every engagement: AI as the multiplier that lets a fractional engagement deliver more, faster, for less than a traditional agency or full-time hire.
His marketing depth is full-stack and hands-on: brand and positioning, lead generation systems, video production, web development, graphic design, content strategy, digital advertising, CRM implementation, and marketing automation. He is a certified Salesforce Administrator and an experienced business analyst — a technical foundation that connects marketing strategy directly to the systems that drive revenue.
He works with established businesses generating $5M to $50M in revenue that need senior marketing leadership, clear strategy, and accountable execution — without the cost, delay, or risk of a full-time CMO.
Expertise
Industries served: Manufacturing, Technology, Professional services, Healthcare, Construction.
