Business leadership team discussing marketing strategy and growth priorities

Who it's for

Built for serious business.

Not startups looking for cheap execution. SumoLab works best with companies that have real marketing activity already underway and need someone senior to lead it.

Signals it's time

If any of this sounds familiar…

The owner or CEO is making marketing decisions without marketing expertise
The company relies heavily on referrals and wants predictable lead generation
Marketing tactics exist, but no unified strategy connects them
Marketing responsibilities are spread across several people, with no one in charge

Strong fit

SumoLab may be a strong fit if…

The business is established and generating $5M to $50M in annual revenue
Leadership has ambitious but practical growth objectives
Marketing lacks senior direction, not just execution capacity
There's a team, budget, vendors, or activity that needs stronger coordination
Leadership values candid strategic advice over agreeable answers
You want durable marketing capability, not another isolated campaign

Probably not the right fit if

Very early-stage businesses looking for low-cost execution only
Companies wanting a single campaign with no ongoing strategy
Teams that aren't ready to act on senior, sometimes uncomfortable, recommendations

If that's where you are today, that's a completely reasonable place to be. It's just not what SumoLab is built for, and I'd rather tell you that upfront.

Industries

Where I have already done the work.

If you run one of these, the page for your trade says what I would look at first and what I would tell you to stop paying for.

HVAC contractors

Your ceiling is techs, not leads. More leads sold to a shop booked four weeks out is a longer list of people who called somebody else.

Plumbing contractors

Nobody shops for a plumber. They panic and pick, which makes publishing your prices the highest-return thing you can do.

Electrical contractors

Two businesses on one license. Panel upgrades come from Google. Tenant improvement work comes from a bid list Google can't touch.

Construction companies

Tired of living bid to bid. Homeowners, GCs, and property managers do not buy the same way, and one brochure talks to none of them.

Home builders

From someone who has actually built homes. Sixteen years in the industry and three construction companies founded.

Remodelers

The work is beautiful and the pipeline is a coin flip. A hundred finished kitchens is a lead source you already paid for.