Digital marketing mixes traditional marketing goals with modern technology, using social media, websites, search engines, email, and apps to reach audiences in a modern way. It reaches over 5 billion internet users worldwide, offering access to a global pool of potential customers. For a full breakdown of every channel and discipline that falls under the umbrella, see what digital marketing actually is.
Why Digital Marketing Outperforms Traditional
Its reach and cost-effectiveness are what set it apart. Email marketing alone can return roughly $40 for every dollar spent, and SEO can return a ratio of 22:1, letting smaller companies compete with much bigger ones on strategy rather than budget. Content formats like podcasting can also compound that reach over time at a relatively low production cost.
What a Real Strategy Looks Like
A good digital marketing strategy starts with SMART goals (specific, measurable, achievable, relevant, time-bound), a clear picture of the target audience built from real data, and a deliberate choice of channels rather than a presence on every platform by default. Building and executing that kind of strategy is where a Fractional Marketing Director earns their keep.
- Digital marketing seamlessly combines traditional marketing goals with modern digital technologies.
- Video marketing influences a large share of people to purchase software or apps after viewing a brand's video.
- Effective strategies drive awareness, engagement, and sales through a deliberate mix of channels, not every channel at once.