More Than a Contact List
At its core, a CRM system makes a business more efficient by strengthening customer relationships, both the ones already in place and the new ones being built, while integrating marketing, sales, and customer service so the whole company works from the same information. For the full case on why this investment is worth making, see five reasons your business needs a CRM.
Scattered Knowledge, Made Actionable
Most businesses already know their customers well, but that knowledge is scattered: spreadsheets, databases, laptops, email, paper, and people's memory. A CRM brings it into one place, which shows up as better sales, more sophisticated marketing, better forecasting, and better customer service once it's implemented correctly. Salesforce is one of the most popular platforms for doing this at scale — here's why your business may need Salesforce. For a concrete example, read how implementing a CRM drove over 50% sales growth at a home builder.