Case Study · Stanbrooke Custom Homes
Transforming Stanbrooke Custom Homes' Sales Process with Salesforce
Annual sales grew from $3 million to $11 million in under three years after overhauling the sales process with Salesforce.
Problem
- Stanbrooke Custom Homes faced challenges with extended sales cycles and disorganized sales processes.
- The sales team used post-it notes, Excel spreadsheets, and Outlook to manage leads, causing inefficiencies.
- To compete effectively in the Seattle and Tacoma market, they needed a streamlined sales process.
Action
- As Director of Marketing and Sales, implemented Salesforce Sales Cloud to overhaul internal procedures.
- Ran comprehensive training to ensure the sales team effectively utilized Salesforce.
- Enabled real-time prospect tracking, automated follow-ups, and accurate sales and revenue forecasts through customized reports.
Result
- The integration of Salesforce transformed the sales process, significantly improving efficiency and organization.
- Sales grew over 50% year-over-year, driven by data-driven strategies.
- Real-time tracking and automation improved pipeline visibility and follow-up consistency.
- Annual sales grew from $3 million to $11 million in under three years.
- Stanbrooke Custom Homes ranked 6th in Washington State's Top 100 Fastest Growing Companies.