Listen in as Jerry talks about the history of CRM and a phenomenal case study where Salesforce Sales Cloud helped a Tacoma based home builder skyrocket from zero to $12M in sales.

A CRM Time Machine: The Not-So-New Kid on the Block  

So, CRM (customer relationship management) feels like the new cool kid on the business block, right? Wrong! This old soul goes way back—like, way before your grandpa's grandpa's grandpa. We're talking about a time when folks traded shiny obsidian knives and somehow kept track of who wanted what without a single spreadsheet in sight. Imagine that!

 Trade 101: Know Thy Customer  

Even our cave-dwelling ancestors knew it’s cooler to sell a second spear to Og than to convince Zog to drop his rocks for one. They might not have had fancy databases, but you bet they knew where their buyers hung out and what tickled their trading fancies.

Computers: A Trader’s New Best Friend  

Now, zip up to the 20th century when computers started doing the heavy lifting. Initially, they were just glorified calculators with a taste for numbers and a distaste for small talk. But soon, someone had the bright idea to use these machines for—wait for it—sales!

CRM: The Acronym Awakens  

Enter the '80s, when database marketing became the new in-thing, thanks to some brainy folks who realized that happy customers mean more cha-ching. And who invented CRM? That's a squabble for another day, but hats off to the pioneers who gave us automated contact tracking when shoulder pads were still in vogue.

The Software Smorgasbord  

By the '90s, the CRM party was in full swing, with everyone from bigwigs to the little guys offering their own spin on the concept. It was like a buffet, but instead of food, it was software—some good, some not so much. Salesforce is ruling the roost... as of today anyway. (things change)

The Mobile Revolution and the Cloud Invasion  

Enter mobile CRM, because who wants to be chained to a desk? And then there's Salesforce, the ninja that snuck in with its cloud CRM and changed the game while everyone else was snoozing.

CRM Today: Still Rocking  

Today, CRM is all about the cloud, social media, and staying one step ahead of the curve. It’s like trying to ride a unicycle on a tightrope, but hey, that's business!

So there you have it—the evolution of CRM in a nutshell. From stone tablets to smartphones, this saga of salesmanship shows no signs of slowing down!  Keep your eyes peeled for what's next; it's bound to be a hoot! (AI)

Welcome to "Jerry-Rigged · The Business Tech, Marketing, and Analytics Podcast"—where the only thing not taken seriously is the fluff. On this episode, we jump in to the history of CRM and talk about why your business it's a "must-have".

Want a deep-dive in to Salesforce? Check out Mike Gerholdt's Salesforce Admin Podcast

Step into Jerry Suhrstedt's jungle where the talk is small and medium business tech, marketing, the commentary is candid, and the analytics advice is...actually understandable.

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