Case Study · HiLine Homes

Revitalizing HiLine Homes' Sales Through Dynamic Marketing Strategies

Weekly sales leads per office grew from 12-20 to 150-200, and annual home sales rose from 60-70 units to over 800 within three years.

Problem

HiLine Homes, a semi-custom home builder with 14 offices in Washington, Oregon, Idaho, and California, faced declining sales.
The company had minimal online presence beyond its website, with each office generating only 12-20 sales leads per week, mostly from referrals.
Tasked with developing and executing a strategy to significantly boost lead generation and sales.

Action

Devised an aggressive marketing plan focusing on lead generation, including direct mail campaigns, radio, television, email marketing, and a robust Google Ads PPC campaign with engaging landing pages for data collection.
Partnered with “Point-It,” a Seattle agency specializing in pay-per-click advertising, to drive online efforts.
Launched high-impact TV and radio ads featuring a catchy jingle that became a memorable brand asset, memorable enough that a passenger once sang it to the owner on a flight.
Designed and distributed over 20,000 creative t-shirts at state fairs, home and garden shows, and local offices, increasing brand visibility.
Conducted multiple direct mail campaigns and participated in local “Home & Garden” trade shows across all four states.

Result

Achieved a significant increase in lead generation through a dynamic marketing strategy combining traditional and digital methods, bolstered by the memorable jingle and widespread t-shirt distribution.
Weekly sales leads per office rose from 12-20 to 150-200.
Within 18 months, sales soared, with annual home sales increasing from 60-70 units to over 800 units within three years.
The initiatives enhanced HiLine Homes' online presence and significantly boosted brand awareness and customer engagement, establishing it as a leading name in the semi-custom home building industry.

See the work

The actual pieces from this project.

Ads, brand work, video, and documents produced for this engagement live on the portfolio page. HiLine Homes Marketing Campaign