HiLine Homes Marketing Campaign

Problem

HiLine Homes, a semi-custom home builder with 14 offices across Washington, Oregon, Idaho, and California, was facing declining sales. Beyond their website, they had almost no online presence, and each office was pulling only 12 to 20 leads a week, mostly from referrals.

Action

Built an aggressive, multi-channel lead generation plan: direct mail, radio, TV, email, and a full Google Ads PPC program with dedicated landing pages, run in partnership with Point-It, a Seattle PPC agency. Wrote and produced the TV and radio spots myself, closing them with a jingle built to be memorable. Designed and distributed over 20,000 branded t-shirts at state fairs and home and garden shows, and worked trade shows across all four states.

Result

The jingle became a real brand asset, memorable enough that a passenger once sang it to the owner on a flight. Weekly leads per office rose from 12 to 20, up to 150 to 200, and within 18 months annual home sales climbed from 60 to 70 units to over 800 within three years, establishing HiLine as a leading name in semi-custom home building.