Portfolio

Selected work.

Hi, I'm Jerry Suhrstedt. Here's a sample of my marketing strategy work. Everything on this page, I personally ideated, designed, and built, drawing on 26 years of building and running businesses. Every project below shows the problem, what I did about it, and what happened. If your time is limited, the projects marked with a star are the ones to look at first.

First Products: Judy & Trudy

Graphic Design & Branding

First Products: Judy & Trudy

First Products, a medical supply company in Tacoma, Washington, had been family-owned for 30 years, but its generic name wasn't sticking. Doctors, nurses, and hospital purchasing agents couldn't remember who to call.

AddaRoom

Marketing Strategy & Video

AddaRoom

AddaRoom, a Seattle-based home remodeling contractor, wanted to grow. Home additions were exactly the kind of project a lot of families needed, but the service wasn't getting any real attention next to their bigger remodel offerings.

Chumley

Branding & Product Development

Chumley

Independent sales reps and small trade businesses need to track leads and follow up fast, but every CRM on the market is built for sales teams with a full-time admin, not someone running jobs from a truck. They'd sign up, hit the eleventh required field before they could write down a lead, and go back to a notebook.

Diggs Custom Homes

Marketing Campaign

Diggs Custom Homes

Diggs Custom Homes had a strong product, but nothing to sell it with. All they had were architectural blueprints, hard for a buyer to fall in love with before ground was ever broken.

Osista Outer Wear

Graphic Design & Branding

Osista Outer Wear

A new apparel line had a real idea, clothing for women who connect with brown culture, but no visual identity to launch with.

Top Notch Construction Cleaning

Graphic Design & Branding

Top Notch Construction Cleaning

A local couple running a construction cleaning company wanted to grow, on a real trade-business budget, not an agency retainer.

HiLine Homes Marketing Campaign

Marketing Strategy

HiLine Homes Marketing Campaign

HiLine Homes, a semi-custom home builder with 14 offices across Washington, Oregon, Idaho, and California, was facing declining sales. Beyond their website, they had almost no online presence, and each office was pulling only 12 to 20 leads a week, mostly from referrals.

Small Diggs

Marketing & Branding

Small Diggs

A real estate investor started a new home building company from scratch and needed marketing and branding built from nothing.

Design Build NW

Web Design

Design Build NW

Design Build NW, a Northwest home designer and builder, needed a website that actually represented the caliber of homes they build.

Altair Global: Board Reporting Dashboard

Salesforce & Business Analysis

Altair Global: Board Reporting Dashboard

Altair Global, a Dallas-based mobility provider, struggled to get quarterly and year-to-date metrics in front of its Board of Directors. Every meeting meant a stressful two-week scramble to gather, compile, and present the numbers, and it was getting in the way of clear communication and decision-making.

Stanbrooke Custom Homes: Contractor Shortage

Marketing Strategy

Stanbrooke Custom Homes: Contractor Shortage

Stanbrooke Custom Homes, a Northwest custom home builder, had a severe shortage of framing contractors. They'd pour a foundation and then have nowhere to send the crew, which meant no billing, stalled projects, and clients whose bank loans were sitting on hold.

Want to talk about a project like this for your business?