Stanbrooke Custom Homes: Contractor Shortage

Problem

Stanbrooke Custom Homes, a Northwest custom home builder, had a severe shortage of framing contractors. They'd pour a foundation and then have nowhere to send the crew, which meant no billing, stalled projects, and clients whose bank loans were sitting on hold.

Action

Instead of a typical trade ad, I wrote a flier that sold the job the way marketing sells a product: "Looking for quality framing contractors to work with the Northwest's #1 Home Builder. Free nails included with every job, and pizza delivered by our project superintendents on Friday." Sent it directly to every framing contractor in the service area.

Result

Contractors responded fast. Every job had lumber delivered and framing crews on site within 45 days, the standstill was over, and Stanbrooke came out of it known as a builder contractors actually wanted to work for.