Case Study · Stanbrooke Custom Homes

Resolving Contractor Shortage at Stanbrooke Custom Homes

A creative recruiting campaign mobilized framing crews and got every project back on track within 45 days.

Problem

Stanbrooke Custom Homes, a Northwest-based custom home builder, faced a severe shortage of framing contractors.
The shortage resulted in the company being unable to start framing after pouring foundations, causing a halt in operations and financial stress since they couldn't bill for incomplete work.
The inability to progress on projects impacted customer bank loans, leading to operational standstills and dissatisfied clients.

Action

Collaborated with the construction department and stakeholders to gather crucial information and devise a strategic plan to attract framing contractors.
Launched a creative campaign highlighting the company's status as the “preferred General Contractor to work for.”
Developed a compelling recruiting flier: “Looking for quality framing contractors to work with the Northwest's #1 Home Builder. Free nails included with every job, and pizza delivered by our project superintendents on Friday.” Sent it to all framing contractors in the service area.

Result

Achieved a significant increase in contractor engagement through a targeted, creative campaign.
The campaign received an overwhelming positive response, with many framing contractors eager to work with Stanbrooke Custom Homes.
Framing crews mobilized rapidly, with all jobs having lumber delivered and framing labor in progress within 45 days.
The initiative overcame the operational standstill and positioned Stanbrooke as a preferred employer, strengthening long-term contractor relationships.

See the work

The actual pieces from this project.

Ads, brand work, video, and documents produced for this engagement live on the portfolio page. Stanbrooke Custom Homes: Contractor Shortage