Case Study · Stanbrooke Custom Homes
Resolving Contractor Shortage at Stanbrooke Custom Homes
A creative recruiting campaign mobilized framing crews and got every project back on track within 45 days.
Problem
- Stanbrooke Custom Homes, a Northwest-based custom home builder, faced a severe shortage of framing contractors.
- The shortage resulted in the company being unable to start framing after pouring foundations, causing a halt in operations and financial stress since they couldn't bill for incomplete work.
- The inability to progress on projects impacted customer bank loans, leading to operational standstills and dissatisfied clients.
Action
- Collaborated with the construction department and stakeholders to gather crucial information and devise a strategic plan to attract framing contractors.
- Launched a creative campaign highlighting the company's status as the “preferred General Contractor to work for.”
- Developed a compelling recruiting flier: “Looking for quality framing contractors to work with the Northwest's #1 Home Builder. Free nails included with every job, and pizza delivered by our project superintendents on Friday.” Sent it to all framing contractors in the service area.
Result
- Achieved a significant increase in contractor engagement through a targeted, creative campaign.
- The campaign received an overwhelming positive response, with many framing contractors eager to work with Stanbrooke Custom Homes.
- Framing crews mobilized rapidly, with all jobs having lumber delivered and framing labor in progress within 45 days.
- The initiative overcame the operational standstill and positioned Stanbrooke as a preferred employer, strengthening long-term contractor relationships.