Problem
A local couple running a construction cleaning company wanted to grow, on a real trade-business budget, not an agency retainer.
Action
Built their branding around Cole himself: a tongue-in-cheek illustrated mark of him flexing, paired with a straightforward tagline, Let Us Do The Dirty Work. No stock photography, no generic cleaning-company look.
Result
Cole and his wife loved it, and Top Notch got a brand distinct enough to remember on a budget that couldn't stretch to much else.
The work
Brand mark and print ad
