Problem
AddaRoom, a Seattle-based home remodeling contractor, wanted to grow. Home additions were exactly the kind of project a lot of families needed, but the service wasn't getting any real attention next to their bigger remodel offerings.
Action
Market research turned up a real, timely trend: more young adults moving back in with their parents. I recommended AddaRoom lean into it directly, then personally wrote the script, produced the video, and worked with an illustrator to tell that story with some humor instead of the usual contractor pitch, and extended it into a paid social campaign built around the same idea.
Result
AddaRoom got a distinct, story-driven way to sell home additions instead of competing on price with every other remodeler in Seattle.
The work
AddaRoom brand video
Paid social ad extending the campaign
