Diggs Custom Homes

Problem

Diggs Custom Homes had a strong product, but nothing to sell it with. All they had were architectural blueprints, hard for a buyer to fall in love with before ground was ever broken.

Action

Turned their blueprints into photorealistic 3D renderings, then built and ran multiple Facebook ad campaigns around them so prospects could see the home before it existed.

Result

Excellent return on ad spend, by Diggs' own numbers, on a campaign that let buyers commit to a home that was still just a set of plans.