If you're a business owner, chances are you've heard of Salesforce and the benefits it can bring to your company. Salesforce is a customer relationship management (CRM) platform that helps businesses manage their customer interactions and data, streamline processes, and improve overall performance.
Most areas of business are now using the term ‘Customer Relationship Management’ or ‘CRM’. What exactly is CRM? What does CRM stand for? But more importantly, what can CRM do for your business?